Search Engine Optimization (SEO) ensures that each page on your website ranks as highly as it can for specific keywords and phrases. You can maximize your potential of being “found” on Google, Bing, Yahoo, and other search platforms by optimizing each page on your website.
Fresh Mango conducts Search Engine Optimisation (SEO) by reviewing three key areas of your website:
- Tech and Meta
And working to continuously improve all of these areas.
We also review Backlinks, Keyword Rankings, competitor websites, and mobile-friendliness. Each of these is described in further detail below.
The Tech and Meta review takes in all relevant meta tags, page attributes, and other features. These are important since search engines use this data to find your webpages.
The Structure review considers your overall website structure and design, again from an SEO perspective.
The content review determines how well each of your website pages has keywords and content aligned.
Apart from good and useful content, backlinks are still one of the most important aspects of a website’s search engine ranking. Especially in very competitive areas, the website with the most valuable backlinks usually is at the top. But backlinks are not only essential for your search ranking but also an important tool for your online marketing as a referral source for targeted traffic to your website.
To ensure sustainable success in search engines for your websites, you need to be constantly keeping an eye on the ranking (the Google SERPs) of your site for the most important keywords (search terms). We analyze and keep track of the position of your keywords in Google. This not only helps to keep track of the rankings of your pages but also provides guidance to further optimize the content of your website.
We analyze your rankings compared with your competitor websites. To broaden your horizon by looking at your competitors is just as important for assessing your results as looking at your own rankings.
We assess how well your website displays on mobile devices. This is a key element for Google SEO rankings. Fresh Mango builds all websites to be mobile-friendly as standard.